Cristina’s Blog
Feel free to sample my thought leadership, inspired by my work and life experience and by my extensive client work.
Your Image? Your Summer Homework
When your friends are looking for your name on the Internet, are you happy with what they find? How about your clients, potential business partners, employees or voters? Is your… Read more
16/08/2011Reading time: 6 minutesEmbracing the ‘Cucumber Season’
On the front page of its July 7 edition, the flagship of the Czech economic media, daily Hospodářské noviny, came up with a most interesting story. The article describes reporters’… Read more
01/08/2011Reading time: 5 minutesA Leader! A Leader! My Kingdom for a Czech Leader!
“A leader is a dealer in hope.” Napoleon Bonaparte might have said this phrase three centuries later than the moment when the mighty Shakespeare wrote his unforgettable historical tragedy Richard… Read more
19/06/2011Reading time: 6 minutesHow Can We Innovate Services on the Czech Market?
This Friday, I have been invited to speak on innovating services in the Czech market at the Innovation Day conference. Media Education CEE was born out of a dream to… Read more
13/05/2011Reading time: 4 minutesBrand Journalism? No, Czech Power – Common Sense Included
When I decided to set up my own media education company last year in May, my wish was to share my experience with those interested in a journalist’s point of… Read more
02/05/2011Reading time: 7 minutesWe Exist Before We Exist. In the Media.
We live in an open world. If you don’t believe there are no more secrets today, just think of Wikileaks. The hard skills we learned in school were already not… Read more
30/03/2011Reading time: 4 minutesHow to Get Your NGO in the Media with Storytelling?
In the previous post, I was talking about the importance of storytelling for media reps and their audiences. The question is: how can you use storytelling to get your organization… Read more
15/02/2011Reading time: 3 minutesHow to Tell a Positive Story to a Journalist?
I am often asked by media experts and non-specialists alike why it’s so difficult to “sell” a positive story to a journalist. So, I ask them: what’s the story? Then,… Read more
26/01/2011Reading time: 3 minutesHow to Miss a Damn Good Media Crisis
No one was safe during this crisis. No one is safe yet. This could be the simple conclusion of two days of media talks at the conference Forum Media that… Read more
26/10/2010Reading time: 3 minutesThe 13 Golden Rules of Handling an Angry Journalist
Clients. No industry, business or service sector can do without them. Clients are good, as long as you keep them happy. The issue arises when they aren’t happy and they… Read more
21/10/2010Reading time: 5 minutesThe 13 Golden Rules of How to Behave During an Interview
When you meet a journalist, it means you have (most probably) already done your homework in terms of preparing what you want to say to the journalist. This means you… Read more
19/09/2010Reading time: 6 minutesThe 13 Golden Rules of Preparation for a Media Encounter
What makes the difference between a great media speaker and a source all journalists would strive to avoid? Most usually, it’s preparation. A media-aware leader always knows what he’s doing,… Read more
02/09/2010Reading time: 5 minutesHow to Re-Engage People when Everything is Going Down?
To many managers in Central and Eastern Europe (CEE), the ongoing economic crisis brought a total new perspective on work. For more than two years, negative surprises kept coming one… Read more
30/06/2010Reading time: 4 minutes
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