The key for your company to thrive in the post-Covid era is your people’s level of emotional intelligence
According to Wikipedia lean is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. In PR, our customer is our public. Working from the perspective of the customer who consumes a product or service - in our case a message - value is defined as any action or process that a customer would be willing to pay for / listen to.
Hard to apply this concept in an industry where the key headache is measurement? For sure. However, Wikipedia continues by saying: lean is centered on preserving value with less work. An essential trend that emerged with the growth of the Internet and social media is the return of public into public relations. Actually, of publics – for the public attention has never been more fragmented than today. What once was considered PR – media relations – now needs to integrate all forms of communication to make sure the message reaches all the company publics in the best possible way. On this market lean PR leads to a profound reconsideration of the ways how a company interacts and communicates with all its publics.
Historically, lean manufacturing involved seven sins that, when removed, release a large quantity of energy for the company that can be put at work to create value for the customers. These are: transportation, inventory, motion, waiting, over-processing, over-production and defects.
When a PR person considers his or her own communication strategy, we can also identify seven sins that, when eliminated, can take a company’s PR efforts to the next level.