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Feel free to sample my thought leadership, inspired by my work and life experience and by my extensive client work.
Dirty Deals in Czech Media?
A few scattered events that occurred in late November cast some light on the doings of Czech media. Unfortunately, the whole picture and all its implications are still far from… Read more
06/12/2011Reading time: 5 minutesBack to Classicism
After an unusually busy summer I decided to take a week off and go for a training camp in Croatia. I was hoping that physical exercise would oxygenate my brain… Read more
07/11/2011Reading time: 5 minutesReputation Lessons for Women from Petra Kvitová
Watching tennis on a TV screen didn’t tell me much until this weekend. My home country Romania is a football passionate and except for the rarer and rarer outbursts of… Read more
01/11/2011Reading time: 5 minutes
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Nokia – Connecting people, disconnecting Rumunsko
Černý týden pro rumunskou ekonomiku. Zpráva, že mezinárodní výrobce mobilních telefonů Nokia odchází z Kluže, střední Rumunsko, uhodila jako blesk z čistého nebe. Rumunská měna také rekordně oslabila vůči euru.… Read more
03/10/2011Reading time: 5 minutesReputation Management Vexes Czech Exporters
While Europe is heading towards a second wave of economic crisis, only a handful of Czech companies are ready to manage their communication on emerging markets. Despite the fact that… Read more
25/09/2011Reading time: 5 minutes5 Reasons Why PR Advisors Should Record Client Interviews
Client interviews are the bread and butter of many media relations experts. However, PR advisors don’t always manage to get the best out of such reputation management opportunities. Of course,… Read more
12/09/2011Reading time: 2 minutesSeeing the Taj Mahal in Prague or what makes a great source for an economic journalist
The story begins in early spring 2006. I had just started to work for the economic magazine Czech Business Weekly (CBW), and I had been given the assignment to write… Read more
05/09/2011Reading time: 7 minutesWhat is Lean PR?
Let’s say a big thanks to Toyota, the Japanese car manufacturer. Thanks to them we have a concept that was first coined in 1988 by John Krafcik, a former Toyota… Read more
31/08/2011Reading time: 3 minutesYour Image? Your Summer Homework
When your friends are looking for your name on the Internet, are you happy with what they find? How about your clients, potential business partners, employees or voters? Is your… Read more
16/08/2011Reading time: 6 minutesEmbracing the ‘Cucumber Season’
On the front page of its July 7 edition, the flagship of the Czech economic media, daily Hospodářské noviny, came up with a most interesting story. The article describes reporters’… Read more
01/08/2011Reading time: 5 minutesA Leader! A Leader! My Kingdom for a Czech Leader!
“A leader is a dealer in hope.” Napoleon Bonaparte might have said this phrase three centuries later than the moment when the mighty Shakespeare wrote his unforgettable historical tragedy Richard… Read more
19/06/2011Reading time: 6 minutesHow Can We Innovate Services on the Czech Market?
This Friday, I have been invited to speak on innovating services in the Czech market at the Innovation Day conference. Media Education CEE was born out of a dream to… Read more
13/05/2011Reading time: 4 minutesBrand Journalism? No, Czech Power – Common Sense Included
When I decided to set up my own media education company last year in May, my wish was to share my experience with those interested in a journalist’s point of… Read more
02/05/2011Reading time: 7 minutesWe Exist Before We Exist. In the Media.
We live in an open world. If you don’t believe there are no more secrets today, just think of Wikileaks. The hard skills we learned in school were already not… Read more
30/03/2011Reading time: 4 minutesHow to Get Your NGO in the Media with Storytelling?
In the previous post, I was talking about the importance of storytelling for media reps and their audiences. The question is: how can you use storytelling to get your organization… Read more
15/02/2011Reading time: 3 minutesHow to Tell a Positive Story to a Journalist?
I am often asked by media experts and non-specialists alike why it’s so difficult to “sell” a positive story to a journalist. So, I ask them: what’s the story? Then,… Read more
26/01/2011Reading time: 3 minutesHow to Miss a Damn Good Media Crisis
No one was safe during this crisis. No one is safe yet. This could be the simple conclusion of two days of media talks at the conference Forum Media that… Read more
26/10/2010Reading time: 3 minutesThe 13 Golden Rules of Handling an Angry Journalist
Clients. No industry, business or service sector can do without them. Clients are good, as long as you keep them happy. The issue arises when they aren’t happy and they… Read more
21/10/2010Reading time: 5 minutes
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