Cristina’s Blog
Feel free to sample my thought leadership, inspired by my work and life experience and by my extensive client work.
CEOs’ PR Sins. A Small Guide to Heaven and Hell
Yes. I know. Many of my good friends, whose job is to represent their organisations, will “love” me again. But somebody must say it. Most often, the biggest obstacle ahead… Read more
06/08/2012Reading time: 6 minutesWho’s the Real Time Killer – Email or Us?
It’s incredible how much clarity one can achieve just by taking one week off with no phone signal or Internet access. For example, we might realize that we are not… Read more
16/07/2012Reading time: 3 minutesPR Horror a la Czech: Spokeswoman Fired for Not Securing Authorization
Many things aren’t as professional as they could be in the Czech PR. Yet, one thing goes constantly beyond the limit – the issue of article authorization prior to publication.… Read more
13/07/2012Reading time: 4 minutesAbandon All Hope, You Who Chase Quick PR
Every time a client comes to me and asks for quick PR, my stomach churns. Such clients usually ask for PR for events they organize in one or two months,… Read more
12/04/2012Reading time: 5 minutesNečas: Savvy Politician or Inept in Handling His Image?
People who follow the doings of the Czech Prime Minister Petr Nečas often say he has no charisma. A colorless, tasteless style meant to keep him in a safe political… Read more
15/03/2012Reading time: 4 minutesWhy We All Need a PR Mentor
In the era of social media and virtual interactions, one would expect that PR professionals would be able to find all the information they need on the Internet. Surprise. It… Read more
07/02/2012Reading time: 4 minutesCristina Muntean, first AmCham Marketing Committee chairwoman
Ex-business journalist, Media Education CEE founder named first chairwoman of the Marketing Committee of Prague AmCham This article was first published on January 26, 2012, on the server Czech Position.… Read more
26/01/2012Reading time: 2 minutesWhy Sources Weren’t Born to Make Reporters Happy?
It's easy to get drunk on media power. It is that feeling when you think you are entitled to ask anything to anyone at anytime because you are a journalist,… Read more
11/01/2012Reading time: 4 minutesPR Sins and What to Do About Them
A series of recent experiences showed me that sometimes a PR representative is paradoxically the biggest barrier in promoting an organization. When you have journalists leaving your building by slamming… Read more
19/12/2011Reading time: 6 minutes5 Reasons Why Customer Care Should Prevail in 2012
While Czech exports have been growing beyond expectations in November 2011, internal demand took the opposite direction. Czechs were already buying less last year, and they will continue in this… Read more
12/12/2011Reading time: 4 minutesDirty Deals in Czech Media?
A few scattered events that occurred in late November cast some light on the doings of Czech media. Unfortunately, the whole picture and all its implications are still far from… Read more
06/12/2011Reading time: 5 minutesBack to Classicism
After an unusually busy summer I decided to take a week off and go for a training camp in Croatia. I was hoping that physical exercise would oxygenate my brain… Read more
07/11/2011Reading time: 5 minutesReputation Lessons for Women from Petra Kvitová
Watching tennis on a TV screen didn’t tell me much until this weekend. My home country Romania is a football passionate and except for the rarer and rarer outbursts of… Read more
01/11/2011Reading time: 5 minutes
Uncategorized
Nokia – Connecting people, disconnecting Rumunsko
Černý týden pro rumunskou ekonomiku. Zpráva, že mezinárodní výrobce mobilních telefonů Nokia odchází z Kluže, střední Rumunsko, uhodila jako blesk z čistého nebe. Rumunská měna také rekordně oslabila vůči euru.… Read more
03/10/2011Reading time: 5 minutesReputation Management Vexes Czech Exporters
While Europe is heading towards a second wave of economic crisis, only a handful of Czech companies are ready to manage their communication on emerging markets. Despite the fact that… Read more
25/09/2011Reading time: 5 minutes5 Reasons Why PR Advisors Should Record Client Interviews
Client interviews are the bread and butter of many media relations experts. However, PR advisors don’t always manage to get the best out of such reputation management opportunities. Of course,… Read more
12/09/2011Reading time: 2 minutesSeeing the Taj Mahal in Prague or what makes a great source for an economic journalist
The story begins in early spring 2006. I had just started to work for the economic magazine Czech Business Weekly (CBW), and I had been given the assignment to write… Read more
05/09/2011Reading time: 7 minutesWhat is Lean PR?
Let’s say a big thanks to Toyota, the Japanese car manufacturer. Thanks to them we have a concept that was first coined in 1988 by John Krafcik, a former Toyota… Read more
31/08/2011Reading time: 3 minutes
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