5 Reasons Why Czech CEOs Should Consider Running a Twitter Account

Have you ever thought about why the Czech Minister of Finance Andrej Babiš chose Twitter as one of his favorite means of communication with the public? After all, it takes quite some guts to be smart or funny or both in less than 140 characters. So, if you’re a general manager this can be a proper challenge for you. How can you do a better job in representing your company and sharing its values with the world thanks to Twitter?

Here are some of the most valuable issues that Twitter is offering its users.

1. Latest trends

If you want to keep track of your competitors’ news – or what the market thinks about them, that is – or on the latest trends in your industry, Twitter is a good place to be. By following opinion makers in your industry you can feed your day with a constant inflow of relevant information that can help you in key moments.

2. Background

Tightly connected to the point above, should you be looking for facts and figures to back up an incoming column or expert article, links provided by opinion makers on Twitter can supply the right sources at the right moment.

3. Follow the media

Particularly in the Czech Republic the majority of reputable journalists are on Twitter vividly exchanging news, opinions and commenting each other’s work. Not only you can gain a unique insight into the mind of some of the most important minds of Czech journalism today, you can also get familiar with the topics they’re after and the tone they using when speaking and writing. Thus, you can’t be surprised next time them come to you for an interview.

4. Discuss

Again, very closely connected with the point above, by being active on Twitter and following key relevant accounts you can join the conversation, send direct messages and get into the radar of people who set the agenda in this country.

5. Time savings

Twitter messages – or tweets – can only have 140 characters. It’s hard to be a loose word canon under these circumstances. And it forces you to be smart, too. In a world where the attention span is constantly defusing, reading short, powerful and intelligent messages is a sort of blessing.

There are many more benefits Twitter is offering its users. Just think next time you go to a conference, you get bored before your speech or you hear and interesting idea and you reach for the phone. Should you have a Twitter account, you can turn that moment into an efficient piece of communication that will make your PR rep and mom proud. Should you not – well, it’s just wasted time. And you don’t have time to waste in your CEO position.