Blog

Abandon All Hope, You Who Chase Quick PR

12/04/2012

Every time a client comes to me and asks for quick PR, my stomach churns. Such clients usually ask for PR for events they organize […]

Nečas: Savvy Politician or Inept in Handling His Image?

15/03/2012

People who follow the doings of the Czech Prime Minister Petr Nečas often say he has no charisma. A colorless, tasteless style meant to keep […]

Why We All Need a PR Mentor

07/02/2012

In the era of social media and virtual interactions, one would expect that PR professionals would be able to find all the information they need […]

Cristina Muntean, first AmCham Marketing Committee chairwoman

26/01/2012

Ex-business journalist, Media Education CEE founder named first chairwoman of the Marketing Committee of Prague AmCham This article was first published on January 26, 2012, […]

Why Sources Weren’t Born to Make Reporters Happy?

11/01/2012

It's easy to get drunk on media power. It is that feeling when you think you are entitled to ask anything to anyone at anytime […]

PR Sins and What to Do About Them

19/12/2011

A series of recent experiences showed me that sometimes a PR representative is paradoxically the biggest barrier in promoting an organization. When you have journalists […]

5 Reasons Why Customer Care Should Prevail in 2012

12/12/2011

While Czech exports have been growing beyond expectations in November 2011, internal demand took the opposite direction. Czechs were already buying less last year, and […]

Dirty Deals in Czech Media?

06/12/2011

A few scattered events that occurred in late November cast some light on the doings of Czech media. Unfortunately, the whole picture and all its […]

Back to Classicism

07/11/2011

After an unusually busy summer I decided to take a week off and go for a training camp in Croatia. I was hoping that physical […]

Reputation Lessons for Women from Petra Kvitová

01/11/2011

Watching tennis on a TV screen didn’t tell me much until this weekend. My home country Romania is a football passionate and except for the […]

I focus on strategic communications, emotional and systemic intelligence and personal and organization leadership. I help leaders and future leaders to develop their strategic communication skills, to build reputable personal brands and to boost their team and organizational leadership. I support individuals, teams and organizations through advisory, training, coaching and mentoring services.

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