We live in an open world. If you don’t believe there are no more secrets today, just think of Wikileaks. The hard skills we learned […]
We live in an open world. If you don’t believe there are no more secrets today, just think of Wikileaks. The hard skills we learned […]
In the previous post, I was talking about the importance of storytelling for media reps and their audiences. The question is: how can you use […]
I am often asked by media experts and non-specialists alike why it’s so difficult to “sell” a positive story to a journalist. So, I ask […]
No one was safe during this crisis. No one is safe yet. This could be the simple conclusion of two days of media talks at […]
Clients. No industry, business or service sector can do without them. Clients are good, as long as you keep them happy. The issue arises when […]
When you meet a journalist, it means you have (most probably) already done your homework in terms of preparing what you want to say to […]
What makes the difference between a great media speaker and a source all journalists would strive to avoid? Most usually, it’s preparation. A media-aware leader […]
To many managers in Central and Eastern Europe (CEE), the ongoing economic crisis brought a total new perspective on work. For more than two years, […]
