Get It First, But First Get It Right: An Insider’s Guide to Strategic Media Relations

Media relations are one of the most difficult disciplines in strategic communications for leaders. In this first e-book from my collection, I share the media experience I’ve accumulated over 10+ years in business journalism. I’ll show you exactly what you need to do to gain the trust of economic reporters, drive powerful media relations, and turn yourself and your company into a powerhouse of visibility, profitability, and thought leadership.

Dive in to explore the psychology of journalists in the newsroom, understand the different formats of media relations, and prepare yourself for anything the media may throw at you throughout your career.

Inside you’ll find:

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  Insights from over 10 years of media experience in newsrooms across Romania, Czechia, and beyond.

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  Expert advice on understanding today’s media landscape and the mindset of journalists.

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  Step-by-step guidance to prepare for a media encounter.

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  A comprehensive overview of interview formats to help you deliver a powerful message in any circumstance.

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  Help in differentiating between media relations and crisis communications, and support in mastering both.