If there is one thing that’s great about AI, it’s that it has made the conversation around real value creation at work an absolute imperative. That’s precisely why you, too, should think and speak more about your value at work.
That’s what I call value-first executive branding. And that’s what we’ll cover together in this workshop.
WHAT IS VALUE-FIRST EXECUTIVE BRANDING?
I’ve spent the last 17 years of my career helping executives build strong, visible, impactful personal brands.
As 2027 starts, I sense that this is not enough anymore.
With the conversation in business and leadership increasingly revolving around real value creation and solid returns on investment in technology and people, we need to do more to show the relevance and impact of our work.
How do we do that?
Through value-first executive branding.
Value-first executive branding is the intentional process of identifying and naming the real value you create at work, then mindfully and consistently sharing it with your key stakeholders and the world in a way that will make you not only visible, but irreplaceable.
Do you want to work and live your life on your own terms?
One way to do that is to make sure that the right people know exactly how you contribute and why they should keep you close, AI or no AI.
That’s exactly what we will address in this workshop.
WHAT TOPICS WILL WE COVER TOGETHER DURING THIS WORKSHOP?
During this workshop, we will look at:
- The shift from personal branding to value-first executive branding – and how you can make this shift as well.
- How you can identify and name the real value of your contribution at work.
- How you can communicate your real value without bragging – online and offline.
- The mental, emotional, and cultural habits that can hold us back when developing a stellar value-first executive brand.
- How you can develop a key network of stakeholders who are ready to become sponsors of your future success.
During this workshop, we will engage in robust self-reflection. Come prepared to be fully present AND to take copious notes.
After all, this is your ME-TIME – protect it with all your might.
WHAT WILL YOU LEAVE WITH AT THE END OF THIS WORKSHOP?
At the end of this workshop, you will leave with:
- A clear understanding of the concept of value-first executive branding and how it can help you make yourself irreplaceable at work, AI or no AI.
- Rich, heartwarming insights about what truly matters to you when communicating your professional value.
- Clarity about your next steps in personal communications in 2027 and how these steps can fuel your career growth.
- A downloadable textbook that you can use anytime after the workshop to deepen your self-reflection.
- A sense of community and support – you’re not alone on this journey.
WHO SHOULD ATTEND THIS WORKSHOP?
My executive career management workshops are designed for professionals who strive to take full control of their careers and lives – men and women alike.
If you feel it in your bones that you should do more for your personal communications, career, and life this year, this workshop is for you.
In terms of professional roles, my executive workshops are particularly helpful if you are:
- A C-Suite executive
- A VP / department head / senior leader
- A team manager leading in a complex and challenging stakeholder environment
- An expert contributor striving to stay relevant and grow professionally in a relevant direction.
HOW I PROTECT YOUR PSYCHOLOGICAL SAFETY
- The psychological safety of my workshop participants is paramount for me. I want to make sure that everyone feels safe and welcome during this event.
- At the beginning of the event, I will emphasize the rules of psychological safety that apply during our workshop.
- The online workshop is recorded for your benefit (so you can rewatch it 2027 for deeper self-reflection). We work together as an online group, with people visible on the screen. If you prefer not to appear on camera, you’re welcome to keep it switched off.
- The workshop recording won’t be used to train any AI models.
PLEASE COMMIT TO YOUR REGISTRATION AND TO THE OTHER PARTICIPANTS
This 120-minute online workshop is a special time for you. When you register, please make this event a priority in your agenda and do your best to attend it live, with full mental and emotional presence. During the event, find yourself in a quiet space, close your door, and avoid all distractions that could take your attention away from the subjects we discuss together.
Questions? Please send them to me:
- Via WhatsApp: +420 776 574 925 or
- Via email at Cristina.muntean@vornica.com.
Thank you and see you online on Thursday, February 11, 2027, from 17.00 to 19.00 CET, for two hours of reflection and learning on the topic VALUE-FIRST EXECUTIVE BRANDING – POSITION YOURSELF FOR RELEVANCE AND SUCCESS.